Quick recap of where Social video has come from.


Issues with this video:

Some may say IBM is a harder brand to illustrate it's core message but if principles are followed it media performance

— Core content

Before we list out the principles consider the following first:

  1. What are you advertising objectives?

  2. What has worked well in the past?

  3. Who are you trying to reach and what will they want to see?

  4. What will success look like and how will this be measured?